The Diocese of Bristol is at the heart of a major campaign to remind people that Christmas starts with Christ this Advent and the difference it makes to the world we live in.
Launched on Advent Sunday, churches and Christians are being encouraged to get people thinking and talking about the real meaning of Christmas.
Does Christmas start with turkey, presents or a baby? asks the banner that Bishop Mike and the Dean will unveil on 2 December outside Bristol Cathedral and College Green until Christmas.
Over a third of five to seven year olds do not know whose birthday we celebrate at Christmas and 51% of the population say that the birth of Jesus is irrelevant to their Christmas.
I am asking people if they think Jesus is relevant to Christmas, says Bishop Mike. In the Diocese of Bristol, about 50,000 people come to a service at Christmas. I am inviting people to take part in a Christmas service and remind themselves of or discover for the first time the story of Christs birth.
A set of vox pops YouTube videos ask people on the streets what they think Christmas is about and are being shared on social media. People are asked to share #christmasstarts with messages on Facebook and Twitter.